[snee-ker] 1. a shoe, made of fabric, with a rubber sole. 2. one who 'sneaks'.

Adidas Achill sneakers in suede materials, and using a blue, red and white colour scheme The tongue, with portrait of Stan Smith, the best selling adidas sneaker in history. Blue sneakers, and part of the originals range of sneakers. The iconic Adidas Samba, black and white leather, and some of the earliest adidas sneakers.
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Introduction
Showing the trefoil logo at the heel of a pair of Stan Smith sneakers from the 1970's.
Adidas: brief history of the German sportswear company
Adidas is a German company that primarily manufactures sports shoes and sportswear. Adidas write their name with a lower case letter A: adidas rather than Adidas. Adidas is pronounced as 'adi das' in Europe, but is pronounced as 'a di das' in North America.


Adidas Three Stripes: the iconic trademarked design
  Subject: The three stripes of Adidas, also referred to as three parallel bars or three parallel lines, is a registered trademark of Adidas .....

Herzogenaurach: hometown of Adidas, and location of it's headquarters
  Subject: Herzogenaurach is a German town, located in Bavaria, that is the hometown of Adidas, and location of it's headquarters .....

Trefoil logo: released by Adidas in 1971
  Subject: The original logo of Adidas is named the trefoil logo and was used by Adidas until 1997. Replaced by the Adidas Performance logo .....

Adidas Logo: how it's evolved since the 1970's
  Subject: Rob Strasser, previously Nike's marketing guru, was employed by Adidas to create a new brand image for it's 'equipment' concept .....

Adidas' marketing strategy: sponsoring top athletes and sports celebrities
  Subject: Adidas has built the success of their brand by persuading athletes and sports stars to wear their sneakers and clothes at athletic tournaments .....

Adidas' sponsorship of the Olympic Games
  Subject: Adidas' legendary 'Samba' football boot was created in 1950, and was worn by the World Cup winning German team at the 1954 World Cup .....

Adidas' sponsorship of the FIFA World Cup
  Subject: The fifa world cup is held every year and is sponsored by blue chip companies like Adidas .....

History
A pair of classic old Adidas football boots, probably dating from the 1950's
Adidas is founded by Adolf "Adi" Dassler in 1949
Adolf "Adi" Dassler is the founder of the sportswear company Adidas. He founded Adidas in 1949, and the headquarters of the company were located in Herzogenaurach, Germany. The company, to the present day, 1949, has maintained it's headquarters in Herzogenaurach.


Dassler Brothers Shoe Factory (1928)
  Subject: Their coming-of-age success was probably persuading bronze winning 100 metres sprinter Arthur Jonath to wear their spikes .....

The family feud between Puma and Adidas (1948)
  Subject: The rivalry and family feud of the Dassler brothers has always been a popular topic of debate amongst .....

Rudolf Dassler: founder of sporting goods company Ruda (Puma) (1948)
  Subject: The company name 'Ruda' was a combination of the first two letters of Rudolf Dassler's name .....

Beckenbauer tracksuit: the first Adidas clothing / apparel (1967)
  Subject: When sneakerheads think "Adidas Beckenbauer" the first thing that they will think of is the Adidas Beckenbauer sneaker .....

The "Pele Pact" between Adidas and PUMA (1970)
  Subject: Pele, born Edson Arantes do Nascimento, is a Brazilian footballer who is widely believed to be the greatest ever footballer .....

Adidas Telstar: the FIFA 1970 and 1974 World Cup matchball (1970)
  Subject: The Telstar was a leather football that incorporated polymer - at the 1974 World Cup - to make it water proof ....

Adidas Tango: Durlast, River Plate, Espana, Mundial, Sevilla, Europa, Seoul (1978)
  Subject: The Adidas Tango is a matchball that was originally designed for the 1978 FIFA World Cup ....

Casuals, a UK youth culture, popularise Adidas trainers (1980)
  Subject: In the 1980's, the popularity of Adidas sneakers increased due to U.S. hip hop musicians, and members of the UK's casual subculture ....

Katherina "Kathe" Dassler, wife of Adidas founder Adolf Dassler, becomes president (1978)
  Subject: Katherina "Kathe" Dassler was the wife of Adidas founder Adolf Dassler ....

International Sport and Leisure: Horst Dassler's influential sports marketing company (1982)
  Subject: Horst Dassler, marketing 'master' of Adidas in the 1970's, co-founded International Sport and Leisure in 1982 ....

Horst Dassler becomes president of Adidas (1984)
  Subject: Horst Dassler was the president of Adidas from 1984-1987. Horst Dassler was the son of the founder of Adidas: Adolf Dassler ....

Adidas Azteca: the first synthetic FIFA World Cup matchball (1986)
  Subject: The Adidas Azteca is the first synthetic FIFA World Cup matchball ....

My Adidas: a single released by RUN DMC (1986)
  Subject: "My Adidas" was a single released by RUN DMC in 1986; the single represented an important non-athletic promotion of the Adidas brand ....

Dassler family ownership of Adidas ends (1987)
  Subject: The key events of 1987 included: UK Prime Minister Thatcher winning a rare third term ....

Bernard Tapie becomes the majority owner of Adidas (1989)
  Subject: Bernard Tapie is perhaps best known for being the president of Olympique de Marseille football club from 1986 to 1994 ....

Adidas bases it's future upon technological innovation (1990)
  Subject: The late 1980's and early 1990's were a traumatic period for Adidas: as they evolved from being owned and controlled by the Dassler family ....

Adidas Streetball: a global youth basketball tournament (1992)
  Subject: Adidas Streetball is a basketball tournament that was originally held in Germany on the 22nd and 23rd of August 1992 ....

Robert Louis-Dreyfus: the new CEO and saviour of Adidas (1993)
  Subject: Robert Louis-Dreyfus was a French businessman who served as CEO for Saatchi & Saatchi and Adidas ....

Adidas-Salomon AG: a new aktiengesellschaft is created (1997)
  Subject: The Salomon Group was a sportswear company that owned a range of sports brands, which included: TaylorMade, Arc'teryx, Mavic and Bonfire ....

Adidas and David Beckham: a relationship is born (1997)
  Subject: The most important sports star who has endorsed Adidas products in the past 20 years has been David Beckham ....

World of Sports: adidas-Salomon AG new headquarters (1998)
  Subject: The 'World of Sports' headquarters, located on the outskirts of Herzogenaurach, was opened in 1998 and was a former US military base ....

Adidas Tricolore: first official multi-coloured matchball (1998)
  Subject: The Adidas Tricolore "Adidas Three Colours" is the first multi-coloured matchball (football) that was used at a FIFA World Cup ....

Herbert Hainer: appointed the new CEO of Adidas (2001)
  Subject: Herbert Hainer was appointed CEO of Adidas in 2001, and has remained as CEO to the present day (2015) ....

Adidas and FC Bayern Munich: adidas acquire 9% of Bayern's shares (2002)
  Subject: Adidas and FC Bayern Munich have a longer partnership; Adidas have manufactured FC Bayern Munich's football kit for an extended period of time ....

Adidas by Yohji Yamamoto (Y-3): avant-garde footwear and sneakers (2002)
  Subject: Adidas by Yohji Yamamoto is a range of avant-garde apparel, footwear and sneakers ....

Adidas by Stella McCartney: sports performance clothing and fashion (2004)
  Subject: Adidas by Stella McCartney is a range of sports performance clothing and fashion ....

Reebok: a sports brand acquired by Adidas (2005)
  Subject: Reebok is a sports brand that is owned by Adidas AG, and is a part of the Adidas Group; .....

Adidas Group (AG): a new corporate group is founded (2006)
  Subject: The Adidas Group (AG) is a holding company that is located at the following address: Adi-Dassler-Strasse 1, 91074, Herzogenaurach .....

Adidas and Lionel Messi: signs his first five-year boot contract (2006)
  Subject: Lionel Messi signed his first football boot deal with Adidas in 2006: the contract was for five years and was worth £400,000 per year ....

Porsche Design Sport: sportswear fashion label designed by Adidas (2007)
  Subject: Porsche Design Sport is a sportswear fashion label that is designed by Adidas ....

Adidas NEO: teenage fashion label (2009)
  Subject: Adidas NEO is a fashion label that was conceived in 2009 and was fully launched in 2012 ....

Five Ten: Adidas purchase the outdoor footwear company for $25 million (2011)
  Subject: After slipping during a descent in 1985, Charles Cole decided to put his engineering degree to work by designing climbing shoes ....

Adidas sign ten year Manchester United kit deal (2014)
  Subject: In 2014, Adidas signed a deal to make Mancheter United's football kit: that will be worth £750million and will last ten years ....

Adidas HomeCourt: a new global retail store concept (2014)
  Subject: Adidas HomeCourt is a new store concept, launched by Adidas in 2014, that will comprise 25 new stores globally ....

Adidas Originals Neighbourhood: a new concept store (2014)
  Subject: On the 1st of April, 2015, Adidas announced the opening of the first 'Adidas Originals Neighbourhood' concept store ....

Adidas Futurecraft 3D: midsole tailored to an individual's foot (2015)
  Subject: This shoe features a 3D-printed midsole that can tailored to the contours of an individual foot ....

Footwear
A pair of Gazelles, in suede blue, a sneaker that was popular amongst casuals and football fans in the 1970's and 1980's.
Adidas Gazelles: all purpose cult classic sneaker
Adidas Gazelle, simple referred to as "Gazelles", are an all purpose sneaker that have proved a 'cult classic'; popularised by the 'mod' and 'casual' subcultures of the UK and the hiphop subculture of the United States.


Adidas Originals: heritage sneakers from the 1950's, 1960's and 1970's
  Subject: Adidas Originals are Adidas heritage products - includes sneakers and clothing - that were released in the 1950's, 1960's, 1970's and 1980's ....

Adidas Colourways: the colour pattern of Adidas sneakers
  Subject: A colourway is the terminology that Adidas uses to describe the the colour pattern of an Adidas shoe ....

Adidas Samba: football training shoe and casual sneaker (1950)
  Subject: The Adidas Samba is a football training shoe that was designed in 1950, and is one of Adidas' most iconic sneakers ....

Adidas ROM: all-round training shoe released in the 1950's (1958)
  Subject: The Adidas ROM was moderately popular with 'casuals' in the 1980's; many "collecting" them on trips away to European football matches ....

Adidas Pro Model: hi-top basketball sneaker with a rubber shell toe (1965)
  Subject: The Adidas Pro Model was released in 1965, and is a hi-top basketball sneaker that features a rubber shell toe ....

Adidas Achill: running shoe that protects the Achilles tendon (1968)
  Subject: Adidas Achill attempted to protect runners against Achilles tendon injuries; the Achill had a reinforced heel to achieve the claimed protection ....

Adidas Superstar: low-cut shelltoe basketball sneaker (1969)
  Subject: The Adidas Superstar is a basketball sneaker that was originally released in 1969. ....

Adidas Rod Laver: mesh lowtop tennis shoe (1970)
  Subject: The Adidas Rod Laver is a tennis shoe that was endorsed by the Australian tennis player Rod Laver ....

Adidas Kareem Abdul-Jabbar: mid-top and low-cut basketball sneakers (1971)
  Subject: Kareem Abdul-Jabbar was a professional basketball player who played twenty years in the NBA (National Basketball Association) ....

Adidas Stan Smith: iconic all white tennis sneaker (1971)
  Subject: The Adidas Stan Smith is a tennis sneaker that was released in 1971, and was named after the tennis player Stan Smith ....

Adidas Americana: official basketball sneaker of the ABA (1971)
  Subject: The Adidas Americana was released in 1971, and was designed as the official sneaker of the ABA ....

Adidas Adilette: the first Adidas sandals (1972)
  Subject: The Adidas Adilette are the first Adidas sandals, and they were originally released in 1972 ....

Adidas SL 72: running shoe released for the Munich Olympic Games (1972)
  Subject: The Adidas SL 72 is a running shoe, designed for use in a range of running pursuits, and was released to coincide with the 1972 ....

Adidas Dragon: suede and mesh running shoes (1970's)
  Subject: Adidas Dragon are suede and mesh running shoes, released in the 1970's, that are light weight, and are a part of the Adidas originals sneaker range ....

Adidas Country: all-round cross-country running shoe (1970)
  Subject: The Adidas Country is an all-round running shoe, suitable for cross-country running, that was released in 1970 ....

Adidas Half Shell: basketball sneaker with a half shelltoe (1974)
  Subject: The shoe's name is sometimes confused with the Teenage Mutant Ninja Turtles franchise ....

Adidas Trimm-Trab: general purpose exercise / keep fit sneaker (1975)
  Subject: The name itself, 'Trimm', is referring to 'keep yourself fit' or 'keep yourself trim' ....

Adidas Nizza: canvas upper and vulcanised rubber outsole (1975)
  Subject: The Adidas Nizza is a canvas sneaker, released in 1975, that is Adidas' 'copy' of the Converse All Star ....

Adidas TRX: light weight canvas jogging shoe (1976)
  Subject: The Adidas TRX is a popular lightweight canvas jogging shoe that was released in 1976 ....

Adidas Nastase: tennis shoe endorsed by Ilie Nastase (1978)
  Subject: The Adidas Nastase is a modified version of the Adidas Rod Laver tennis shoe ....

Adidas Tobacco: all-round suede sneaker (1978)
  Subject: The suede upper of the Adidas Tobacco has not undergone additional brushing, sanding or chemically treatment for extra softness ....

Adidas Munchen: indoor sports training shoe (1979)
  Subject: The Adidas Munchen was released in 1979, and was designed to be an indoor training shoe ....

Adidas Forest Hills: tennis shoe named after the US Open venue (1979)
  Subject: The shoe is named in honour of the West Side Tennis Club: a private tennis club that includes the Forest Hills Stadium ....

Adidas Copa Mundial: football boot released for the 1982 World Cup (1979)
  Subject: The Copa Mundial is Adidas' best selling football boot - in fact the best ever selling football boot - and it has been manufactured since 1979 ....

Adidas Spezial: sneaker that was designed for indoor handball (1979)
  Subject: Handball was played at two venues at the 1980 Olympic Games: Sokolniki Sports Palace and the Dynamo Sports Palace ....

Adidas Top Ten: hi-top basketball sneaker used in the NBA (1979)
  Subject: The Adidas Top Ten is a hi-top basketball sneaker that was used by leading NBA players from 1979-1983 ....

Adidas Campus: low-top sneaker popularised by the Beastie Boys (1980)
  Subject: The Campus has been released in a range of versions: Campus 80s, Campus 2, Campus Nigo and Campus Vulc ....

Adidas Beckenbauer Allround: sneaker released to honour Franz Beckenbauer's retirement (1982)
  Subject: The Adidas Beckenbauer Allround is a sneaker that was released to honour Franz Beckenbauer's retirement from playing football in 1982 .....

Adidas Hamburg: part of the City Series of adidas sneakers (1982)
  Subject: The Adidas Hamburg is a sneaker, originally released in 1982, that was part of the City Series of Adidas sneakers ....

Adidas City Series: range of sneakers named after European cities (1982)
  Subject: The Adidas City Series was a range of sneakers released in 1982 ....

Adidas Island Series: includes the Samoa, Hawaii and Tahiti sneakers (1982)
  Subject: In the 1980's Adidas released two popular shoes collections: 1) Island Series; 2) City Series ....

Adidas Oregon: features Dellinger Web midsole reinforcement technology (1982)
  Subject: The Adidas Oregon is an all-purpose running shoe that is iconic for featuring Bill Dellinger's 'Dellinger Web' midsole reinforcement technology ....

Adidas Adicolor: customise sneakers with concept art (1983)
  Subject: Adicolor was a product that was originally released by Adidas in the early 1980's ....

Adidas ZX 500: the first shoe of the ZX series (1984)
  Subject: The ZX 500 was released to coincide with the 1984 Los Angeles Olympic Games; a time when interest in running and running shoes is at it's peak ....

Adidas LA: sneaker designed for the 1984 Olympic Games (1984)
  Subject: The Adidas LA sneaker was designed for the 1984 Olympic Games, which were held in Los Angeles, California ....

Adidas Pro Shell: shelltoe sneaker with a velcro strap (1984)
  Subject: The upper of the Adidas Pro Shell is made from soft suede; giving the shoe the appearance of being in cream instead of white ....

Adidas Micropacer: first running shoe to feature a computer (1984)
  Subject: The Adidas Micropacer was one of the first running shoes that featured a microprocessor, and was capable of providing statistics ....

Adidas Forum: velcro-strapped basketball sneaker (1986)
  Subject: The Adidas Forum is a basketball sneaker that was used in the NBA during the late 1980's ....

Adidas Stefan Edberg: tennis shoe named after the Swedish tennis player (1986)
  Subject: The tennis shoe that was released in 1986, and was endorsed by the former Swedish world number one professional tennis player Stefan Edberg ....

Adidas Attitude: basketball sneaker with perforated toe area (1987)
  Subject: The Attitude was endorsed and worn by professional basketball players in the NBA ....

Adidas Ultrastar: shell toe sneaker with optional Run-DMC tongue patch (1987)
  Subject: The Adidas Ultrastar is a shell toe sneaker that was released in 1987; the shoe was popularised by it's endorsement by the hip-hop band RUN-DMC ....

Adidas ZX 8000: first running shoe to have Torsion System (1988)
  Subject: Adidas claim that in 1989 a new world record was set at the Rotterdam Marathon by a runner wearing ZX 8000 sneakers ....

Adidas Artillery: mid-top and hi-top basketball sneaker (1991)
  Subject: Joe Dumars wore Adidas Artillery sneakers when he won the 1989 MVP title ....

Adidas Allegra: shoe made for runners who overpronate (1993)
  Subject: The Adidas Allegra is a shoe that is designed for road running, and is manufactured to help runners who overpronate ....

Adidas Equipment Racing: running shoe with air mesh upper (1993)
  Subject: The Equipment Racing is a light weight shoe that is made using a 'air mesh' material in it's upper ....

Adidas Predator: revolutionary football boot with rubber ridges (1994)
  Subject: The Adidas Predator is an iconic and evolutionary football boot that was originally released in 1994 ....

Adidas Adissage: unisex slides / flip flops (released after 1997)
  Subject: The Adidas Adissage is a unisex sandal that sometimes incorporates Ultrafoam+ into the footbed for superior cushioning ....

Adidas KB8 / Crazy 8: basketball sneaker endorsed by Kobe Bryant (1997)
  Subject: The shoe was released in 1997, but was renamed to 'Crazy 8' when Kobe Bryant switched to another sportswear brand ....

Adidas Santiossage: uni-sex sandal with massage nubs (released after 1997)
  Subject: The Adidas Santiossage is a unisex sandal that features a velcro strap, and the Adidas performance logo positioned prominently upon the strap ...

Adidas Barricade: tennis shoe with large toe guard (2000)
  Subject: The Barricade is Adidas' marquee tennis shoe, and it has been used competitively by professional tennis players since the year 2000 ...

Adidas Busenitz: skate shoe designed for skateboarding (2000's)
  Subject: The Adidas Busenitz is a skate shoe designed for skateboarding, it is part of the Adidas skateboarding range ....

Adidas Lucas: skate shoe with suede upper (2000's)
  Subject: Lucas Puig was born on the 31st of January, 1987, and grew up in the Midi-Pyrénées area of France ....

Adidas Duramo: single piece moulded EVA slide sandals (2000's)
  Subject: The Duramo has a one piece design, that is 'fashioned' out of moulded EVA; EVA is short for Ethylene-vinyl acetate ....

Adidas Climacool: running shoe with a 360 ventilation system (2002)
  Subject: The Duramo has a one piece design, that is 'fashioned' out of moulded EVA; EVA is short for Ethylene-vinyl acetate ....

Adidas BSlim: hi-top sneakers with a canvas or leather upper (2009)
  Subject: The BSlim has a retro design that is inspired from the hi-top sneakers worn in the 1950's, 1960's and 1970's ....

Adidas Hoops: mid-top sneaker designed for basketball (2009)
  Subject: The sneaker was designed in the 1980's style, and like most of the basketball mid-top sneakers of the era: the design is chunky ....

Adidas Energy Boost: energy absorption and cushioning material (2013)
  Subject: The Energy Boost material was co-developed by Adidas and the German chemical company Badische Anilin- und Soda-Fabrik (BASF) ....

Adidas FX Flux: woven upper for sports-tech silhouettes (2013)
  Subject: The Adidas ZX Flux is a modern running shoe that includs sports-tech silhouettes; the silhouettes provide an endless range of designs for the upper ....

Adidas Tubular: running shoe based on a 1980's prototype (2014)
  Subject: The Adidas Tubular is a running shoe, released on the 21st of November 2014, that is based upon prototype designs of the 1980's ....

Adidas Supercolor: single colour sneakers (2014)
  Subject: Adidas Supercolor are single colour sneakers that are part of the Adidas Originals (heritage) range of sneakers ....

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